Furious Lord Sugar launches investigation after discovering vile far-right posts were shared by director at his new firm – The Sun

FURIOUS Lord Sugar has launched an investigation into his new business after The Sun uncovered a director sharing vile far-right views.

The billionaire Apprentice star, 72, ploughed cash into Cheshire-based Siteform Flooring and joined the board last month via Amsvest.

On Monday he announced Siteform was hiring and tweeted a link to what appeared to be director Brian Costello’s email.

He was unaware that boss Brian Costello, 43, had retweeted a video bearing the manifesto slogan of the New Zealand terror attacker.

The tycoon hit the roof after The Sun alerted him to posts shared by Mr Costello that promote anti-Islam views.

In April Costello retweeted a video from a far-right activist who describes himself as the regional lead for the Identarian movement in London.

It declares “Stop The Great Replacement”, and has been viewed over a million times.


The phrase is the name of the manifesto posted by the gunman who killed 51 at mosques in Christchurch, New Zealand in March.

In August 2018 Mr Costello, 43, retweeted a post of words to a chant for anti-Islam activist Tommy Robinson.

A 2016 post linked to an anti-Islam blog called The Muslim Issue. Mr Costello also shared a picture from fascists Britain First who want a burka ban.

Mohammed Shafiq, from Ramadhan Foundation, said last night: “You can’t give oxygen to the far right. Such views are very dangerous.”

He urged Lord Sugar to withdraw funding.

Stockport-based Siteform had £882,000 assets in January.



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There was no answer at Mr Costello’s home on Friday night.

His public profile went private after we sent emails and WhatsApps. Lord Sugar has never met him.

A spokesman said: “We will get to the bottom of this straight away.”

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