Matt Hancock’s ego will sabotage attempt to rebuild image

I'm A Celeb: Matt Hancock searches for keys during trial

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Matt Hancock has faced several Bushtucker Trials since he arrived in the jungle late. However the I’m A Celebrity camp mate has thrown himself into the challenges in the hope of rebuilding his public image. But a celebrity psychologist has pointed out his “super charged ego” could sabotage any attempts to get the public back onside.

Dr Arthur Cassidy pointed out ITV viewers are yet to see the Tory MP’s “human side” and it’s likely fans will see him “put himself before others”.

He explained: ‘Driven by a super charged ego identity to seek out relationships with other campmates, Matt displays traits of impulsivity and insensitivity.

“He needs to orientate towards more emotionally focused coping skills once the public vote him into the most horrendous challenges and tasks on the Bushtucker trials.”

The psychologist added: “We have yet to ‘see his human side’ as he puts it, but my advice is to be himself.

“It will be more beneficial for him to remain as natural as possible.

“As the former Health Secretary, Matt will almost be certain to look for positive feedback and praise from his campmates.”

When he entered the jungle, Loose Women host Charlene White was quick to grill him on his decision to sign up.

Matt told the journalist: “Honest truth is, because, there’s so few ways in which politicians can show that we’re human beings.

“So I just thought it would be good to see that, and I’ve kind of got a sense of adventure.”

He continued: “If I can use this to sort of peel myself back a bit, and just be me, it’s better.”

Before he entered the jungle, Matt penned a personal piece, in which he explained he wanted to “raise the ­profile of my dyslexia campaign to help every dyslexic child unleash their potential”.

He is yet to mention the campaign in camp, and Dr Cassidy told Buzz Bingo, it might not be a good idea to bring it up.

Dr Cassidy said: “Matt will quickly realise that the jungle is the last place in the whole world to discuss his inner thoughts about dyslexia.

“This is a deeply serious and highly sensitive topic and if he persists in doing so, this will inevitably destroy his brand and self image.”

The psychologist added Matt’s personality type shows he could be left “very bitter” by his experience in the jungle.

“Matt’s personality type also shows a natural gift to be highly imaginative and inspirational,” he noted.

“In politics as in the jungle, his personality type is such that it leaves him vulnerable, wounded and even very bitter.”

Despite being one of the most controversial campmates, Matt’s odds of winning the 2022 have been slashed.

Betfair spokesperson Sam Rosbottom said: “Matt Hancock’s odds on winning this year’s I’m A Celebrity… Get Me Out of Here! have been slashed again from 14/1 to 6/1 after being 33/1 before he entered camp.

“He’s proving to be even more controversial after being voted Camp Leader in Sunday’s episode and is loving the spotlight.

I’m A Celebrity… Get Me Out Of Here! airs nightly on ITV at 9pm.

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