HOLLY Willoughby and Piers Morgan wore festive jumpers as ITV revealed its "BBC-busting" Christmas Day line-up.
The morning TV gang got into the festive spirit as they posed in their individual Christmas jumpers.
This Morning's Holly, of course, donned a white jumper with a big sequined holly on the front.
Next to her is co-host Phillip Schofield wore a blue number, featuring white snowflakes and reindeer.
Lorraine Kelly stood in the middle with a purple jumper, made festive with a golden ribbon going over her shoulders.
Even Good Morning Britain's Piers Morgan wore the festive attire, donning a blue jumper with dogs – also wearing Christmas jumpers – scattered all over it.
Finally, Susanna wore a white one with red sequined baubles over the top.
This comes after ITV unveiled their strong line-up of Christmas TV – days after the BBC suffered a backlash for their schedule.
Good Morning Britain, Lorraine and This Morning will all have a showing on Christmas Day.
ITV will be bringing Amanda Holden, Alesha Dixon, David Walliams and Ashley Banjo for a Britain's Got Talent Christmas special, where they will see the most memorable acts from the past 14 years.
Birds of a Feather will be returning to our screens for the first time in three years with a one-off extended special.
While Ant, Dec and Cat Deeley are reuniting on Boxing Day for the much-awaited look back on SM:TV Live.
Their gameshows are also getting a solid outing, with Celebrity Juice, The Cube, The Chase, In For a Penny and Alan Carr's Epic Gameshow all getting Christmas specials.
For something a bit more risqué, The Real Full Monty has Ashley Banjo and Coleen Nolan leading the way as a whole host of celebs strip naked.
Gordon, Gino and Fred: Desperately Seeking Santa reunites the three charismatic chefs for a festive-themed adventure.
This comes after one telly fan labelled the BBC's schedule as "the worst scheduling I've ever seen," as they gave their take on the shows being aired on Christmas Eve, Christmas Day and Boxing Day.
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