BAKE Off viewers were left with a sinking feeling over the new series being jam-packed with adverts.
The hit Channel 4 reality show, with a slot time from 8pm to 9.30pm, cut five times for commercial breaks.
That soaked up 20 minutes and 33 seconds of watching time on Tuesday, a huge rise from the 2017 high of 17 minutes over four breaks, a detailed analysis has revealed.
One angry viewer fumed: “How many adverts do Channel 4 need? It’s taking the biscuit.”
Another fan David Bentley tweeted: “Surely it should be called, Adverts sponsored by Great British Bake Off.”
Ian Culshaw wrote: “Five minutes of Bake Off, five mins of adverts. F*** off.”
Liam Cooper tweeted: “I think I’m over GBBO. The ad breaks are a killer. Makes the show feel too long.”
Another said: “Too many ads, totally spoils it. Switching off.”
And Channel 4’s golden goose programme saw the ratings for the first show of the series slump massively compared to last year’s curtain-raiser.
Some six million people tuned in — down 1.4 million on the 2020 figure and the lowest ratings in the five series since the show moved from BBC One.
Viewers were served up with nearly 34 minutes of baking time along with 31 minutes and 21 seconds of talking from hosts Noel Fielding and Matt Lucas plus judging comments from Paul Hollywood and Prue Leith.
A Channel 4 spokeswoman said: “The show had exactly the same breaks as last years.”
Ofcom said it was not yet able to say how many complaints, if any, had been received.
Its code on ad scheduling states: “Time devoted to television advertising in any clock hour must not exceed 12 minutes.”
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