If you find yourself reaching for your pantry drawer more than usual during this pandemic, you're not alone.
According to Forbes, retail sales of salty snacks "were second only to beer/alcohol in the edible category" in March 2020, with potato chips, popcorn, and tortilla chips seeing significant increases. That makes complete sense. What else are you going to eat while re-bingeing all your favorite teen dramas from the early aughts? Maybe that's just me….
Anyway, Pepsi Co. has figured out a way for you to get your fix without having to justify an entire trip to the grocery store for more bags of Flamin' Hot Cheetos. As of last week, the company has launched pantryshop.com and snacks.com, two direct-to-consumer websites that let you order your favorites directly to your door. Snacks.com is devoted solely to Frito-Lay products, while pantryshop.com seeks to provide many more Pepsi Co. products in convenient kits.
Apparently, the sites were already in the works even before social distancing guidelines were put in place, and you had to wear face masks to pick up a carton of milk. “We started thinking about this even before COVID hit,” Frito-Lay chief transformation and strategy officer Michael Lindsey said, according to Forbes. “There have always been people who love products of ours that can’t always find them in their store.”
That doesn't mean the company isn't aware that this move comes with certain advantages for buyers attempting to limit their trips to retailers, even as some states begin reopening. “There will be an ongoing stickiness to home shipping and delivery," Lindsey said. "Consumers have started experimenting with new models, and in a post-COVID world direct-to-consumer can create a different relationship with customers who are passionate about harder-to-find brands.”
Personally, snacks.com seems like the perfect place to start planning your next Zoom party. The site allows you to "create a snack pack" by entering your zip code, adding your favorite treats—including chips, dips, cookies, and of course Flamin' Hot Cheetos—and placing your order. The one caveat is that you must spend a minimum of $15.
Pantryshop.com, on the other hand, currently only allows you to shop for bundles like their "hydration pack," which includes a variety of Propel and Gatorade products for $29.95 and can't be adjusted. The good news: Both sites offer free shipping…for now.
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