M&S praised by shoppers for inclusive lingerie inspired by George Floyd racism debate

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Shoppers have flocked to congratulate M&S after the retailer launched a new, more inclusive, nude lingerie range. A promotional video showcasing the Nothing Neutral About It range was uploaded to M&S’s Instagram page with the caption: “Nothing neutral about it- nude lingerie, now in even more colours, styles and sizes.”

A follow-up post featured three women wearing the underwear with the caption: “We are all about choice and all about confidence, because when it comes to making underwear that encourages women to love the skin they are in, we have been doing it for years.”

One shopper said: “Wow what a powerful but beautiful picture.”

Another replied: “Yes!!! This is what I want my daughter to see!”

A third said “Incredible work!” And a fourth echoed: “I love this so much!”

M&S said: “With changes already in motion to really redefine inclusive colours within lingerie, last year the team was driven to go harder and faster, fuelled by the global conversation on racial inequality, following the horrific death of George Floyd, as well as clear customer feedback on industry standard colour names such as ‘tobacco’.”

It said the terms “nude” and “neutral” had generally been used for lighter skin tones, and the items on offer at M&S were “inconsistent and inadequate for all ethnicities”.

The retailer is now offering new shades named opaline, rich amber, rich quartz, rose quartz and topaz.

M&S director of lingerie Laura Charles said: “We are the UK market leaders in bras and knickers and with that comes a responsibility to ensure what we sell makes all of our customers feel fantastic.

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“We listened when our customers and colleagues told us we hadn’t got it right when it came to colour; both in the choices available and the way we talked about the neutral shades. 

“The global conversations around race and equality over the last 12 months spurred us to go faster in creating a better, more inclusive range.

“We’ve worked hand in hand with our colleague Culture & Heritage network to deliver a campaign we’re proud of and an underwear range that provides more colours, more sizes and more choice so that all of our customers have the freedom to complement or contrast with their individual skin tone in a way that suits their own personal style.”

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