Moncler mocked for £1,770 coat resembling 'duvet stuffed in a binbag'

Downward slope! Posh ski wear brand Moncler is ridiculed for selling a £1,770 black puffer coat that looks like a ‘duvet stuffed in a binbag’

  • Coat is collaboration between Italian brand and American designer Rick Owens
  • Hikoville jacket for men and women described as having ‘sophisticated attitude’
  • Social media users joked it looked like it should be wrapped around a boiler

Posh ski wear brand Moncler has been ridiculed online for its £1,770 puffer coat that critics have likened to ‘a duvet stuffed into a bin bag’.

Social media users suggested the black winter jacket looked like it should be wrapped around a hot water cylinder in an airing cupboard, while others joked it would make the wearer stand out for all the wrong reasons. 

The winter coat is a collaboration between the Italian brand and American designer Rick Owens.

The Hikoville down-filled jacket, suitable for men and women, is described as having a ‘sophisticated attitude that interprets the rules of contemporary streetwear in a conceptual way’.

Posh ski wear brand Moncler has been ridiculed online for its £1,770 puffer coat that critics have likened to ‘a duvet stuffed into a bin bag’

It’s crafted from nylon léger, and features an oversized ‘cosy collar’ with ribbon and snap closures to add ‘a graphic touch to any look’, as well as extra long sleeves and wool rib-knit cuffs.

Due to its ‘oversized silhouette’, the brand recommends women buy a size smaller than they’d normally buy.

But some suggested the supposedly cutting edge design failed to hit the mark – and is undeserving of its eye-watering price tag. 

Posting the creation to Facebook, one said: ‘£1,770 for a coat that looks like a two-year-old zipped it up.’


The Hikoville down-filled jacket, suitable for men and women, is described as having a ‘sophisticated attitude that interprets the rules of contemporary streetwear in a conceptual way’

Miles Fisher joked in response: ‘When your parents say “you’ll grow into it in no time”.’

And Joanne Miles remarked: ‘How to stand out on the playground at home time,’ while Cathy Rawlingson commented: ‘Looks like an oversized duvet stuffed into a bin bag.’

Another suggested the coat looks like it has been ‘stripped off the hot water cylinder in the airing cupboard’. 

Moncler was founded in 1952 and takes its name from Monestier-de-Clermont, an Alpine town near Grenoble, France.

Many social media users suggested the supposedly cutting edge design failed to hit the mark – and is undeserving of its £1,770 price tag

Rick Owens is a fashion designer from Porterville, California and launched his first line in 1994 out of a store in Hollywood Boulevard.

It’s not the first time Moncler has been called out for it’s unusual designs; in October a gown from its evening wear range featuring a seemingly inflated pleated skirt was likened to a sleeping bag.

Taking to a Facebook group to mock the creation, one social media user joked: ‘For those nights when you’re going to get so drunk you might not make it home, just go out in your sleeping bag dress. Only £17,000.’ 

Moncler was ridiculed online for this creation – a gown (pictured) which resembles a ‘sleeping bag’ and costs an eye-watering £17,000

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