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Instagram has launched a new page in its app, specifically devoted to shopping.
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The social media site — owned by Facebook — announced the release of Instagram Shop in the U.S. on Thursday.
The announcement said the feature is expected to be released to the rest of the world “in the coming weeks.”
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Currently, the feature can be found within the Explore tab on the Instagram app, but Instagram plans to add a new tab for its Shop in the navigation bar.