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Disney is launching a search for a non-fungible token, or NFT, expert that will help lead the entertainment giant's efforts in the space.
The so-called manager of business development for Disney's digital experiences team will be responsible for "monitoring the evolving marketplace, setting category strategy, and managing key partners," according to the job posting. The manager's duties will include identifying growth opportunities by category, franchise and distribution, implementing new deals to fill the gaps, and tracking and analyzing category trends and market data to maximize business in each segment.
Candidates are required to have a minimum of five years of licensing or business development experience, a knowledge and passion for the digital and NFT categories and a strong proficiency with Microsoft Office applications such as Excel, Word, PowerPoint and Keynote.
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An NFT is a unique digital token that can turn any item in the digital world, from tweets to Gifs to videos, into a collectible asset. Like Bitcoin and other cryptocurrencies, NFTs are sold and bought via the blockchain. Non-fungible tokens verify authenticity and ownership by encrypting the creator's signature on the blockchain.