Bethenny Frankel stepping up coronavirus relief efforts
Entrepreneur Bethenny Frankel on creating coronavirus kits and raising money for kids who won’t be getting free meals at schools.
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Bethenny Frankel’s disaster relief initiative bStrong has snagged a sweet supporter for its charitable efforts during the coronavirus pandemic.
Through a partnership with Cold Stone Creamery, Frankel's organization will receive 10 percent of the amount of every limited edition Give Back eGift card that's purchased on the ice cream company's website.
BETHENNY FRANKEL CREATES CORONAVIRUS KITS, RAISES MONEY FOR KIDS WITHOUT FREE SCHOOL MEALS
"The entire Cold Stone Creamery team has been passionate about finding ways we can do our part to support communities that have been affected by COVID-19 as well as other crises," said Sara Schmillen, a vice president of marketing at Kahala Brands, the parent company of Cold Stone Creamery. "We are proud to work with Bethenny Frankel's bstrong disaster relief efforts to provide real time assistance to individuals and families in crisis."