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Most movie-goers will return if there’s health protocols, new big movies: Theatre owners association CEO
National Association of Theatre Owners President and CEO John Fithian gives his thoughts on the future of the movie theater industry in wake of the coronavirus outbreak.
Canadian theater chain, Cineplex, will now offer private screen rentals for groups as large as 20 people.
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Private screenings will start at $95 each, according to The Hollywood Reporter.
The move comes after AMC, Cinemark and Alamo Drafthouse made similar announcements in response to a severe drop in attendance and revenue due to the ongoing spread of coronavirus.
The Hollywood Reporter states that during a call with analysts on Friday, Cineplex CEO Ellis Jacob said the company has been "severely impacted by COVID-19, resulting in substantial decreases when compared to last year."
MOVIE THEATERS REDUCING HOURS WITH NO NEW RELEASES ON THE HORIZON IN OCTOBER
Attendance decreased 91% during the latest financial quarter compared to last year.