The Melbourne International Film Festival (MIFF), which had been due to stage its 2020 edition August 6-23 but was forced to cancel due to the coronavirus pandemic, is relaunching as an online only event.
Branded MIFF 68½ (in reference to the fact this year would have been the 69th edition), the festival says it will host a program of new-release films from around the world, including titles that would’ve screened at the physical festival. Online screenings will be ticketed.
The streaming platform is being built by Shift 72, which counts SXSW and Denmark’s CPH:DOX among its clients. The program will be unveiled on July 14.
The endeavor has been made possible by philanthropic funding from Melbourne-based film producer and businesswoman Susie Montague, with further fundraising now underway.
“MIFF is a Melbourne icon that offers an important point of togetherness for our city and creative communities each year,” said Artistic Director Al Cossar. “MIFF 68½ is our response to these difficult times – the result of our desire to sustain MIFF’s outstanding film programming, stay connected with our audience, and foster new audience connections during this truly unparalleled time.”
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