J. Cole Surprise-Drops New Track ‘Snow On Tha Bluff’

J. Cole dropped a new song “Snow On Tha Bluff,” his first single as a lead artist for the year, on Tuesday (June 16), catching fans by surprise.

The song has a timely theme, touching on police brutality, racism and activism, coming as it does in the midst of nationwide protests following the death of George Floyd.

“It’s a reason it took like two hundred years for our ancestors just to get freed / These shackles be lockin’ the mental way more than the physical / I look at freedom like trees, can’t grow a forest like overnight / Hit the ghetto and slowly start plantin’ your seeds,” Cole raps.

“This change is inevitable but ain’t none of us seen this before, therefore we just gotta learn everything as we go / I struggle with thoughts on the daily, feel like a slave that somehow done saved enough coins to buy his way up outta slavery / Thinkin’ just maybe, in my pursuit to make life so much better for me and my babies, I done betrayed the very same people that look at me like I’m some kind of a hero / Because of the zeros that’s next to the commas, but look here I promise I’m not who you think,” he continues.

Cole joined protesters in his native city of Fayetteville, North Carolina, last month, and in the official video for “Snow on Tha Bluff” it appears the lyrics were written on June 4.

Cole named the song, taking inspiration from Damon Russell‘s 2012 film by that name. The movie was about the exploits of a drug dealer in the Atlanta neighborhood called The Bluff.

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