Holly Willoughby put her style influence behind a good cause as she appeared on This Morning today alongside co-host Phillip Schofield. The mother of three is known for her chic fashion sense, and often wears expensive designer dresses as well as high street brands. However, today the presenter wore a beautiful blue midi dress from an ethical fashion brand that supports vulnerable women around the world.
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The pretty blue dress was by Beulah London, a sustainable fashion brand based in the UK.
Holly posted on Instagram ahead of the show to reveal the day’s outfit, saying: “Morning Wednesday… stay safe with us… see you at 10am on @thismorning … Dress by @beulahlondon.”
The choice received high praise from her followers, with one commenting: “Great you’re [sic] supporting ethical fashion!”
In recent weeks Holly has worn dresses and outfits by Ghost, LK Bennett and J Crew for her appearances on the daytime TV show.
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Where is Holly’s dress from today?
Today’s choice of dress made a change for the 39-year-old star, although it still had a similar style to her usual look – a midi dress with a full skirt.
Holly wore Beulah London’s Evanthe dress in Della Blue, which costs £350 on the brand’s website.
The feminine number is still in stock and available in sizes 6-16, and is a dry-clean only design.
Made with organic cotton in a gorgeous cornflower blue shade, it features a broderie anglaise finish and has a sweeping skirt and voluminous long sleeves.
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On its website the brand said the product has a low carbon footprint, having travelled to a maximum of two countries during production.
But it’s not just the clothes themselves that are made with ethics in mind. The brand donates 10 percent of all profits towards helping to put an end to modern day slavery.
In a mission statement on its site, Beulah said: “We created Beulah as a force to fight slavery. We exist to empower vulnerable and previously trafficked women to become economically independent and break free from cycles of exploitation and poverty.
“Our alternative business model – what we have termed our Freedom Model – is a virtuous circle built to enable the women in our supply chain to gain sustainable employment by incorporating traditional crafts techniques such as hand-weaving and embroidery into our collections.”
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Holly paired the floaty dress with her signature nude heels, showing off her tan lines in the selfie that she posted to Instagram.
Fans were quick to hit “like” on the look and comment their approval, as well as noting how long her hair was getting in lockdown.
The star has been doing her own hair and makeup in lockdown, as the studio observes the social distancing rules in place across the country.
Holly also revealed where her purple outfit was from yesterday on her Instagram Stories today.
The presenter hadn’t posted the selfie on her grid yesterday as she took part in the Black Lives Matter “Blackout Tuesday”, posting just a black square as part of the worldwide campaign.
Holly wrote: “Black Lives Matter #blackouttuesday Today on @thismorning at 11am we will blackout as we stand in solidarity with our black colleagues, storytellers and viewers around the world.”
On Tuesday Holly wore a blouse and mini skirt for the show, which she revealed were from two different stores.
The lilac Straight Fit Silk Shirt was from And Other Stories and costs £95 – and it’s still in stock, but sizes are selling out fast.
The shirt is made from 100 percent silk and features concealed front buttons.
Holly paired it with a tweed purple skirt from Kate Spade which is currently reduced from £205 to £123.
The plaid tweed skirt is selling out fast with only sizes 4, 6 and 8 still available as fans flock to copy the look.
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