Fly the flag for the UK and support homegrown brands by buying British fashion – The Sun

THERE is no time like the present to support the British fashion industry.

While shops have been closed for more than two months, there is news that non-essential stores might reopen from June, with social-distancing restrictions.

But the already-struggling High Street has been dealt a huge blow during lockdown.

Retail giants Debenhams, Laura Ashley and Cath Kidston have fallen into administration during the crisis and this week it was announced there has been a six per cent drop in the economy.

So if you are in the market for some new threads, then it is time to help our homegrown fashion heroes.

Here, Abby McHale reveals some of the brands that you can buy now to fly the flag for Britain.

Want a pair of comfy shoes to ease you out of your lockdown slippers and back into the outside world?
Then look no further than Hotter. It has been the UK’s biggest footwear manufacturer since 2010, making 1.6million pairs of shoes each year in its Lancashire factory.

The moulded soles of the shoes are filled with air bubbles that give them their signature cushioning effect.

How has it been affected by Covid-19?

With stores currently closed, Hotter is accepting online orders and working as normal with social-distancing guidelines.

  • Brogues, £75 from – buy now
  • Pink espadrilles, £65 from – buy now

Closet London, launched in 1996, has its roots in the capital. All its items are largely manufactured in London factories.

The company produces timeless classics that you can wear over and over again.

The brand also gives back by donating leftover fabric to local schools and colleges.

How has it been affected by Covid-19?

The online brand shut its website when stores closed but has since reopened and is currently delivering to the UK only.

  • Green dress, £75 from – buy now
  • Purple top, £30 from – buy now
  • Striped skirt, £20 from – buy now

If you are looking for quality basics, try a Meghan Markle favourite and browse Lavender Hill Clothing.

Led by an all-female team, the seven-year-old company manufactures its clothing in three factories – one in Leicester and two in Scotland.

For much-needed loungewear, joggers and basic T-shirts – all of which are made from biodegradable fabrics – this is a lockdown must right now.

How has it been affected by Covid-19?

There has been a slight delay in production, so you might need to wait a little longer for deliveries as the factories are currently producing PPE.

The firm is selling face masks in sets of three and for every one bought, it is donating three to the Katherine Low Settlement, which provides support to areas of London struggling with coronavirus.

  • White T-shirt, £35 from – buy now
  • Striped top, £40 from – buy now
  • Face masks, £25 for pack of three from – buy now

The product of two friends from Hastings in East Sussex, Seol + Gold started when they wanted to find quality jewellery that was made to last but would not break the bank.

Originally starting on Etsy – the website for small businesses – the brand has expanded and now has its own site with an all-female team of six.

They produce items from two factories, in Birmingham and Hastings.

With layered gold jewellery being a huge trend right now, this is a site we will be visiting regularly.

The earrings can be bought as singles, and chains are available in multiple lengths, with everything made in sterling silver, 18ct gold vermeil and 9ct gold.

How has it been affected by Covid-19? The brand has actually seen an increase in sales and has said that lockdown has given it the time to interact with customers more than ever before.

  • Rings, from £13 from – buy now
  • Gold hoops, £11.95 from – buy now

Since 2008, the Cambridge Satchel Company’s products have been handmade in the UK.

The firm’s owner, Julie Deane, has received an OBE for services to entrepreneurship and the company earned a royal visit from Prince Charles and the Duchess of Cornwall.

The Cambridge Satchel Company has an army of celebrity fans and counts singer Lady Gaga and presenter Alexa Chung among its customers.

We love the personalised touches you can add to these classic bags, too.

How has it been affected by Covid-19?

Founder Julie says: “Our bags are handmade in Leicester, and even though our shops are shut, we’ve been so touched by how the British public have supported British manufacturing by buying online.”

  • Red bag, £85 from – buy now
  • Blue satchel, £60 from – buy now

This cute kids’ clothing brand has ranges for newborns to children aged four.

Its products are designed and manufactured in the UK.

Each season, Twinkle Dust makes a unique print that is specific to the brand, using only safe water-based inks.

How has it been affected by Covid-19?

The company takes part in “shop small” events for small businesses.

The one in March was going to have to be postponed, so it was done online instead.

The website is still up and running for you to put in your orders.

  • Little star leggings, £15 from – buy now
  • Seahorse vest, £13 from – buy now

Source: Read Full Article